We’re a civic movement that motivates and helps ordinary people speak up, counter disinformation, and shape how Israel is seen around the world.
To raise awareness, inspire, and empower ordinary people to elevate Hasbara.
Three tracks that make participation simple and effective.
We are not here to tell you what to say, we are here to encourage you to speak your mind. Don’t fear pushback or mistakes, learn as you go and stand with others who fight alongside you. You are the frontline in the media war.
Propaganda feeds on intimidation and amplifies minority opinions that serve its agenda. By raising awareness and inspiring others to act, you create exponential growth that can outnumber the minority and ultimately compel the media and government to take a stronger role. Alone we Whisper, together we roar.
As our organization grows, we will strive to provide you with the tools and knowledge you need to follow your instincts and expand your reach. Lectures, spaces, video editing courses, books, and more.
Truth, clarity, and civic responsibility. Hasbara isn’t theirs—it’s ours. We believe the true strength of democracy lies in civic responsibility: speaking your mind, taking action according to your beliefs, and respecting the right of others to do the same. We trust that most people act in good faith, and that making mistakes, learning, and growing together is a healthy path toward progress.